TFBOYS formed when the third anniversary of choice for a concert, the group is rapidly growing under the witness of the broad masses of fans, so a third anniversary concert will have to report the achievements, the significance of fans is a powerful attraction for fans.Third anniversary meeting also with "the trilogy" as the theme, positioning for fans to witness the metamorphosis of three people, show TFBOYS new music, this let fans have engaged and commemorative feeling extremely.

And jay Chou's concert in guangzhou, in has not been to guangzhou for many years, his popularity and rising stage, the personage inside course of study analysis, "jay Chou's fans are from junior middle school, high school all the way to listen to them, now they are grown up, the rise of a wave of very strong miss youth representatives of jay Chou is their symbol of youth, so that a few years, such as jay Chou with how many people did the youth is particularly popular, and jay Chou because our daughter was born, star remains MoDao group", in a variety show, the recent exposure ultra-high popularity remains high."The timing, let him in guangzhou concert popularity now.

The timing of Bigbang's trip to guangzhou, is clever, 2016 marked the tenth anniversary of the founding of Bigbang, rumors Bigbang several members will soon be enlisted in succession, the next full set, the fastest also want to 2022 years.So in a lot of fans, the concert also may be defined as a morbid, then poured into the ticketing website and want to take a ticket.

The first selection appropriate content

A phenomenal concert, fans must be highly agree with the taste, even for the experience of fans to the point of considerate.

TFBOYS guangzhou meeting is the national second row after Beijing station, group visit, three means there will be a part of the link from the first, surprise.Was the scene of the personal solo link, chun-kai wang first sing, compose the tree to read live hanah original song piano playing, Jackson twirls dance, B - BOX shock drums, with a surprise fans a great meet.

It is understood that TFBOYS meeting was not like other concert held in the evening, because consider on the one hand, the performance space in guangzhou are too far away from downtown, on the one hand is to have a lot of young fans TFBOYS fans, and if the performance too late, home fans may not be safe.This setting is close.

Bigbang concert in guangzhou, but also for the fans tailored to provide characteristic content, in addition to acting pop songs also interesting game is designed, gd continue to dress up as Snow White, yellow, super Mario, and martial arts master huang2 fei hong2, wearing tights to imitate the martial arts star Bruce lee, not only reduce the distance with the fans, also brought his screaming fans.

Bring their own topic focus on harvest

Concert tried to attract attention, must be beyond the various topics of the concert, fans before or broader discussion.

TFBOYS, jay Chou, Bigbang itself which is a famous star of popular, subject degree is high, but as a phenomenal concert, there must be other topics caused beyond a broader discussion of fans level.TFBOYS meeting, before the start of their own fans who plan began to busy, who carry out design, contact the manufacturer, talk about the work, such as sponsor, who charge a three-way fans with a nature of competing, competing stories began to circulate.

But many topics that are not a sponsor or promote their planning, but because the star of attention put on their own is too high, and a series of cases.When jay Chou tour, many weibo account has launched a "life must go to see his concert" discussion, released video get millions of hits.

Multiple Internet marketing

Now is not a good wine is not afraid of alley deep s, good things, also should have good shouted with a way of Internet marketing, are easier to implement hot style.

TFBOYS third anniversary event, not only were the first to release new songs on the Internet, and said the meeting will be a new song, the fans of appetizing appetite, but also use the Internet and their popularity, receive from S.H.E, Li Ronghao, yellow column, brilliance, li-ying zhao, look, zhang jie, yu quan, happy family, huang xiaoming, han hong, and many other music and video on predecessors higher-ups video blessing, the momentum built up early.Meeting scene, also introduces the most popular now live, live have prepared various welfare fans.

Besides with the aid of network marketing in terms of topic, marketing network also helped in the ticket, a ticketing website said, "guangzhou on 95% of the tickets is what we sell, guangzhou major place for performances have our terminal, fans bought the tickets online, completely don't have to express tickets, the same as before as long as with the electronic ticket, to the mall or performance venues, brush can collect the tickets, like online movie tickets."These are deeply changed the traditional marketing model to the live concert.

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The concert will have products

Before both the public and artists, with movies, TV shows, concerts and other works is more of a "thinking", i.e. to put the art value in the first place, more consideration is the own artistic expression, to some extent, ignored the acceptance of audiences.But there is little doubt now the entertainment industry is more and more industrialized, which contain the commercial value is becoming more and more highlights, treat singing work also need to upgrade to "thinking" products, as well as the artistic value, proceed from the work to fit the market again, make this product marketable.

Is dominated by the works of "thinking", besides must have the characteristics of artistic value, also special personalized, individual expression of the composer's inspiration, or the result because of to audience's heart, popular, or highbrow due to not in the same channel.Work harder to do is hit and cheered.

But thinking the appearance of the product, the situation gradually changed, creation of things to pay attention to user experience, to fit their taste, to both business at the same time in the artistic aesthetic value.Thinking and exquisite products, has a set of rules to follow from a large amount of data, investigation, found in most of the audience's preferences, on the basis of on the one hand, pay attention to quality, to make high-quality goods, this is a hot style of the source of life, on the other hand, completes the promotion, let the product information to more people, several dimensions such as orientation, subject, marketing efforts done well, is not far from the detonation product.

But also need to be alert, art works from thinking to thinking, prone to overcorrect phenomenon, that is to say the art into a cold industrial goods, and ignores the inner temperature of art, the art aesthetic, produce the seemingly delicate, but not incomplete resonate in audience's emotions better.

And master the regular pattern of "product" manufacturing, hand not to put "work" of the humanistic value, aesthetic, the detonation product is of good product.